Jongeun Kim, Ph.D., is an Associate Professor of Apparel Design and Merchandising at California State University, Northridge. She received her B.S. in Sociology from Ewha Women’s University in Seoul, Korea and earned a second B.S. and her M.A. both in Apparel Design and Merchandising from Kon-Kuk University in Seoul, Korea. She received her Ph.D in Human Environmental Sciences from Oklahoma State University in Stillwater. Kim has been teaching in higher education for over 14 years and has developed courses in apparel design, fashion theory, the culture and psychology of fashion, special needs/functional clothing and apparel and textiles in the global economy. Kim’s research focuses on consumer behavior, e-commerce and m-commerce marketing, sustainability and eco and green fashion. Kim has presented her work at national and international conferences, published her research in journals and conference proceedings and organized workshops and seminars sponsored by professional associations such as ITAA (International Textile and Apparel Association), AAFCS (American Association of Family and Consumer Sciences), HIC (Hawaiian International Conference) and AERA (American Educational Research Association).