Jongeun Kim, Ph.D., is an Associate Professor of Apparel Design and Merchandising at California State University, Northridge.

(See my biography page for more information).


Publications:
Analyzing College Students’ Online Shopping Behavior through Attitude and Intention

This study analyzes college students’ online shopping behavior through the application of Fishbein and Ajzen’s theory of reasoned action. It describes some of the significant predicters of online purchasing behavior.

Article: Print

$US10.00

Article: Electronic

$US5.00
Sustainability Fashion Practices: Women’s Apparel in the U. S. Industry

This sessin is a study about sustainable fashion practices in the women's apparel industry in the U.S.

Article: Print

$US10.00

Article: Electronic

$US5.00
Analysis of the Marketing Strategy of a Luxury Brand and its Success in Selected Asian Countries

This study identifies a differentiated marketing strategy of luxury brand for selected Asian Countries.

Article: Print

$US10.00

Article: Electronic

$US5.00
Developing an Empirical Model of College Students’ Online Shopping Behavior

College students’ online shopping behaviors were examined to find out the significant influencing factors, then Empirical Model was developed supported by the theory of reasoned action (Fishbein and Ajzen 1975).

Article: Print

$US10.00

Article: Electronic

$US5.00
Consumer Motivation on Clothing Disposal Behavior

This study explores consumer motivation of clothing disposal behaviors. Product life cycle in disposal stage was analyzed to investigate disposal behaviors, motivations, and environmental concerns.

Article: Print

$US10.00

Published Online: December 11, 2015

$US5.00
A Labeling Regulation Analysis for Eco-fashion Product

This study explores current apparel products’ labeling practices in the U.S. The study develops a barcode labeling system to assist consumers’ eco-product consumption.

Article: Print

$US10.00

Article: Electronic

$US5.00